October 24, 12:00 PM - 1:00 PM @ Maui County Business Resource Center
Creating a marketing plan for starting or growing a business is essential. Referencing a marketing plan outline, the basics of creating a marketing plan will be presented. Concepts such as product service and target markets, identifying key competitors, industry analysis, strengths and weaknesses will be discussed. In addition, creating a marketing strategy which includes advertising and promotion, distribution, product branding, pricing and placement will also be covered. The instructor, Fred Rickert, is currently a Senior Business Consultant with the Hawaii Small Business Development Center-Maui, a program of the University of Hawaii to assist small businesses in developing entrepreneurial skills. Prior to this position, he served in many financial and operating leadership roles both in Hawaii and on the mainland in Agriculture, Land Development, Hospitality, Port Management, International transportation, and Investment companies. Handouts to be provided.
October 24, 5:00 PM - 8:00 PM @ Maui County Business Resource Center
Learn to set up your company’s QuickBooks in a small class setting with personalized tutoring. This class is for new users and will teach you how to record sales, receive payments, prepare invoices, and balance your checkbook. Instructor Richard Kehoe, CPA is a lead SCORE (Service Corps of Retired Executives) counselor. Follow-up appointments are offered at no cost.